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MLK Boulevards
Despite stereotypes, MLK
streets economically vibrant
The following story was provided and written by a former Forum speaker.
BY JONATHAN TILOVE
c.2007 Newhouse News Service
NEW BERN, N.C. -- There's a Wal-Mart on Dr. M.L. King Jr. Boulevard here. And a
Target, IHOP, Holiday Inn Express, Books-A-Million, Piggly Wiggly, Pepsi-Cola
bottler (in this, the soft drink's birthplace), Applebee's, two Eckerds, three
car dealerships and some 200 other businesses, large and small.
In other words, this is the main commercial thoroughfare through this pleasant,
history-rich city of 25,000 in eastern North Carolina. The street was bustling
when it was known as Clarendon Boulevard, and has flourished since it was
officially renamed for King seven years ago this Martin Luther King Day.
"If there's any detriment to it, I ain't found it
yet," said Tom Bayliss, the mayor then and now, who was instrumental in the
renaming and proud that his city did not relegate King's name to a street less
traveled or less integrated in who travels it.
"Martin Luther King doesn't belong to black people,"
said Bayliss, who is white. "The fact of the matter is he freed everybody in
this country. He caused me as an American not to have to live a lie."
There are close to 800 streets of every size and
description in the United States named for Martin Luther King, with more
proposed and debated all the time. But despite their diversity, the streets tend
to suffer from a common negative stereotype, derided as rundown and ruined. A
place to run from, in the comic wisdom of Chris Rock. The gateway to the ghetto
in the Borat movie, where the street sign signals his arrival in "the hood." It
is a bad reputation that has frequently been invoked by those opposing the
naming of a new King street or the extension of an old one.
The MLK in New Bern defies that image. And now, a
first-of-a-kind study by three geographers, from the University of Georgia and
East Carolina University, has compared the economics of all King streets
nationwide with Main Streets, streets named for John F. Kennedy, and U.S.
streets generally. The study, which will appear in the March 2007 issue of
Social Science Quarterly, found the stereotype of King streets is just that -- a
stereotype, and, based on the hard numbers, wrong.
"In much of the country, there is no real difference
between what we find on MLK streets and other categories of urban space,"
concluded authors Matthew L. Mitchelson of the University of Georgia and Derek
H. Alderman and E. Jeffrey Popke of East Carolina University.
Putting aside the more than 200 King streets that
are strictly residential, the researchers found that in annual sales and
employment, establishments located on the 535 other MLKs were comparable with
those on the other streets. In fact, Main Streets were proportionally more
likely than MLKs to be home to establishments with low annual sales and few
employees. As the authors put it, "Main Streets -- not MLK streets -- might be
the most economically marginalized places studied here."
According to the study, the MLKs do have more than
their share of barber shops, beauty salons, funeral homes, social service and
welfare agencies, liquor stores and bail bondsmen -- the last few especially
figuring in the negative image. But altogether, there are more attorneys'
offices (169) than social service and welfare offices (140), more dentist
offices (102) than liquor stores (84), and as many florists (43) and gift shops
(45) as bail bondsmen (44).
Churches are the most common sight by far. There are 768 of them, followed by
government offices, of which there are 590 and which Mitchelson said, along with
the many schools and hospitals, help account for the strong employment numbers.
Here are the top 21 types of establishments
by their occurrence on 535 MLK streets:
Churches -- 768
Government offices -- 590
Beauty salons -- 392
Retail grocery -- 208
Convenience stores -- 186
Attorneys -- 169
Barbers -- 148
Social service, welfare -140
Funeral directors -- 107
Dentists -- 102
Insurance -- 90
Retail liquor -- 84
Cleaners -- 78
Real estate -- 68
Banks -- 47
Nonprofit organizations -- 46
Hotels/motels -- 46
Gift shops -- 45
Bail bonding -- 44
Retail florists -- 43
Accountants -- 43
Source: Economic Geographies of
Streets Named for Martin Luther King Jr., Social Science Quarterly, Volume
88, Number 1, March 2007 (forthcoming).
Opposition to the naming of a King street usually comes from white residents and
business owners in the affected area, who complain of the cost of changing
stationery, of losing the old street's historic identity, and of the presumed
loss of property values and customers that comes with an MLK address.
When Chattanooga, Tenn., was arguing over renaming Ninth Street for King in
1981, T.A. Lupton, a white developer, was quoted in the Chattanooga Times
arguing that West Ninth Street "no longer related to Dr. King" because it was no
longer "solid black" or "rundown." He worried that a new building he was
constructing would be less desirable with an MLK address. When the city went
ahead with the renaming, Lupton gave his building its own address -- Union
Square. Nearby, the Radisson Read House, now a Sheraton, executed a familiar
sidestep, switching its address to reflect its side street instead of King.
The city of Muncie, Ind., tussled for a long year-and-a-half before Mayor Dan
Canan issued an executive order in 2004 renaming part of Broadway for King,
effective January 2007. In reply, Ed McCloud closed his appliance store on
Broadway, explaining to The Star Press that an earlier business of his had been
destroyed in the riots after King's assassination and "I swore then that I would
not let the black community -- or anyone else -- hurt my business again."
In 1985, Indianapolis named a 31/2-mile stretch of what was then Northwestern
Avenue, in a mostly black neighborhood, Martin Luther King Street. Last year, a
coalition of community leaders launched a movement to extend King Street to the
city's northern edge along what is now Michigan Road. They ran into stiff
opposition.
"Some people are saying that once you name this Martin Luther King Street,
immediately it will become blighted," said Monroe Gray Jr., president of the
City-County Council of Indianapolis and Marion County, who supports extending
the name.
"It's a common cry all over the country, but we're finding there is no real
value to that story."
Indianapolis' predicament is not uncommon.
East Carolina University is on East Fifth Street in Greenville, N.C. The street
grows wealthier as it heads east. But, a few blocks west, Fifth becomes a
blacker, bleaker street and the name changes to Martin Luther King Jr. Drive, so
named in 1998. Last year, the local chapter of the Southern Christian Leadership
Conference and others pressed to name all of Fifth for King. Instead, the City
Council's white majority voted to name a new bypass for King and remove his name
from all of Fifth.
"We're going totally backwards," said Mildred Council, one of two blacks on the
council, who lives on MLK.
Greenville has been wrangling over a street for King for 18 years. Not so 40
miles away in New Bern, which is less than half the size of Greenville, and at
about 40 percent, a little blacker.
According to Booker T. Howard, the big difference in New Bern is the "courage"
of its "good old Southern boy" mayor.
Back in 1998, Howard came up with the idea of naming a New Bern street for King
while taking a shower. He had seen King streets all over. He grew up in Jackson,
Miss., and was a football star at Lanier High School, which now abuts Martin
Luther King Drive there. His wife suggested Clarendon Boulevard. Howard, joined
by other members of the African American Men Alliance, brought the idea to a
meeting of the mayor and New Bern Board of Aldermen, which approved it on the
spot.
When news got out, a furor ensued and Bayliss said he realized they needed to
step back and go through a more public, deliberative process. He appointed a
committee to choose something important to name for King in New Bern, the
second-oldest town in North Carolina and onetime Colonial capital.
Some in the black community felt betrayed, Bayliss said, "but it proved out to
be a great opportunity for me to explain to a lot of people exactly what Martin
Luther King was all about." He talked to white folks who thought King was
anti-American, a profiteer, a Communist sympathizer, and made the case that King
was a true patriot, redeeming the promise of the Declaration of Independence and
the Gettysburg Address in his "I Have a Dream" speech.
The mayor's committee ending up recommending renaming Clarendon and the aldermen
approved the change, delaying the effective date until 2000 to give businesses
time to prepare.
On King Day 2000, the boulevard was dedicated at a middle school that also
gained the new address.
"That was one joyful day," said Howard.
And Bayliss said he hasn't heard a complaint since.
"I can't say the names affected anything," said Harry Baldwin, a real estate
broker with an office on King.
Indeed, some merchants on New Bern's MLK seem puzzled by the question.
"What, are you not going to go to a store on a street because of its name?"
asked Billy Gent, who with his father runs Bill's Pet Shop there. "I don't think
so."
(Jonathan Tilove can be contacted at [email protected])
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